tinder indian dating apps
Besides its American rival Tinder, which dominates the Indian market, Bumble will compete with homegrown players like TrulyMadly and Woo. Winning over India may not be easy, since dating apps here are not exactly used the way they are in the West. Take, for instance, how TrulyMadly localises its business. Edited excerpts. Is there any difference in the way Indian millennials use dating apps compared to youngsters in other parts of the world? The uses of a dating app are pretty standard across the world.
Pinterest Dating apps have long been big business. While Tinder continues to dominate the market with a reported 50 million active users, competing apps have tried to find a point of difference. on Bumble women make the first move; on Hinge you meet friends of friends; on Happn you match with people you've walked past in real life. But now, in an increasingly crowded market, a new generation of apps are going a step further by homing in on specific requirements that narrow down the dating pool drastically. A professional matchmaker who went to boarding schools in Hampshire and Dorset, Davis set up Toffee in 2018 with the aim of connecting people on the posher end of the spectrum. It doesn't define them, but it is part of their identity.
Updated. Sep 11, 2018, 07. According to the latest census, in 2011, 85 million urban Indians were considered single, potentially looking for partners. The number represented a market waiting to be acquired, hooked on and then monetised. It was also around this time that online dating was peaking in the West, with a mix of startups such as Tinder , and well established companies in OkCupid or even Match.
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